I was in central London earlier today and had some time spare, so I made a bee-line for BBC Broadcasting House.
My reason for doing this was to see how the registrations were coming along – Tony Hall, the Director-General at the BBC agreed to permit Anthony Nolan to register people within the reception area of the building, both employees & walk-ins alike – and I also secretly hoped that I might meet Sue Lloyd Roberts too.
I’m so pleased that I made the effort – in the event I got far more than I bargained for.
I arrived early afternoon, by which time Dernel Polydore from the Register Development team at Anthony Nolan estimated that there were probably over 125 already registered at the desk in reception, plus there were two other registration desks elsewhere in the building besides.
It seems that all the recent PR is having an impact and word is spreading; the team had been been registering employees and walk-ins alike since the start of the day.
It really is wonderful to have the support of an organisation like the BBC because every single donor registration counts ! but equally, you’ll know from my previous post on this matter that it’s frustrating to think about the PR opportunity-loss of not making it clear that adults up to the age of 55 can also register too, in this country via Delete Blood Cancer UK – please see: http://www.teammargot.com/how-to-register/ – and that people based outside the UK have the ability to do so as well.
My hope is that the BBC will take this initiative a step or two further and not stop here. Given it’s fabulous worldwide awareness platform – this is after all a global issue ! I would dearly love to see more from the BBC both at home and abroad.
Hmmm… I feel a letter coming on.
Together, saving lives