Heading off to the SKY News studio in May 2014, post stem cell transplant, to launch the ‘Just One More’ campaign – at the time, Vicki & I believed that Margot was cancer free

This year marks ten years since we first launched the “Just One More” campaign. The idea behind it was simple: to inspire just one more person to step forward, to register as a donor, and to potentially save a life. This coming Monday 7 October holds deep personal meaning for me and my family—it was on Monday 7 October 2013 that my daughter, Margot, was diagnosed with blood cancer. A year later, we chose that same day to launch Team Margot’s Stem Cell and Bone Marrow Awareness Day and begin a journey that has since touched countless lives.

Initially, our awareness campaign focused on stem cell donation, as we had been searching desperately for a match for Margot. But over time, our campaigning has expanded to include all forms of donation—blood, organs, and platelets too—because they were all relevant to Margot.  We know that just one more donor, in any of these forms, could make the difference for someone out there, to save and improve a life.

Summer 2014 – were she still with us today, Margot would be 12 years old

A Decade of Quiet Actions, Shared Loudly

For the last decade, so many of you have stepped up quietly—signing up as donors, organising drives, or simply sharing your story to inspire others. Each of these small actions, when added together, has made a profound impact. This year, on Team Margot Donor Registration Day we’re encouraging you to keep that going, but in your own way. Find what resonates with you—whether it’s registering yourself or encouraging others—and then share it.

Tell the world why you believe in this cause, and use the hashtag #JustOneMore to inspire the next donor. This campaign has never been about grand gestures—it’s about everyday acts of kindness that collectively create a wave of change.

To all who follow Team Margot, 7 October is Team Margot Donor Registration Day.

Reflecting on 7 October 2023: A Moment of Humanity

While we mourn for those affected by the events of 2023 and the tragic events that have continued into 2024, we can also use this moment to highlight the power we have to create hope and healing through donations. It’s a painful reminder of how fragile life is, and why acts of humanity—whether large or small—are so important.

By donating blood, registering for organ donation, or joining the stem cell register, we can all play a part in offering someone else a chance at life. It’s about choosing to turn grief into action, loss into hope, and tragedy into a reason to stand together.

Find Your Own Way to Make a Difference

There’s no “right” way to get involved this year—it’s about finding what feels meaningful to you. Maybe that’s quietly registering as a donor or perhaps organising a small event in your community to encourage others to do the same. Whatever form your action takes, know that it matters. And once you’ve done it, share your journey with us.

Each of us has the power to be that “Just One More” person. Together, we can keep Margot’s legacy alive and continue to save lives, one small act at a time.

Thank you for all your support.

Team Margot
Together, saving lives

#JustOneMore

#togethersavinglives #youcansavealife

Yaser

Husband to Vicki and father to Oscar (2007), Rufus (2008), Digby (2015), Humphrey (2017) & Margot (2012-2014)